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Conversational Marketing with Technorati

People Are Talking

The newly emerging Internet paradigm is conversation: instigating it, incorporating it, influencing it. Social media have geometrically advanced dialogue across the planet, and believe it or not your brand is involved. People are talking about you, and you have the opportunity to enter this global conversation and promote yourself. You have the opportunity to foster a relationship with your influential audience, and Technorati makes this possible.

You’ve probably heard of it: user-generated media, the blogosphere, Web 2.0. The audience is now producer, editor and consumer, and Technorati is their hub. We presently index more than 250 million individual social media objects: videos, photos, podcasts, blog posts and more. Our tagged media pages are at the top of search results on Google, Yahoo! and the like. We collect and display the blogs, videos, photos and more that show millions of visitors what’s popping—right now—on any given topic. Because the Web isn’t about pages anymore, it’s about people, and we’re connecting those people in a global conversation.

Products

Technorati gives you the opportunity to engage with all those you seek to serve via a range of Conversational Marketing products. From unique Conversational Ads to a custom-curated micro-site, we give you the power to enter global conversations all while helping you to minimize risks to your brand.

Conversational Ads

People are more convincing than ads; peer-comments are more compelling than Flash animation. Let your consumers do the talking through Technorati’s Conversational Ads. Conversational Ads show a live feed of conversation around a given topic, and either you or we maintain full editorial control.

• Fully customizable skins for your own branding
• All IAB standard sizes
• Displays one feed but reads two, so you can toggle between them
• Our Editorial Control Panel lets you manage the conversation, or we’ll do it for you
• Each feed can have a unique landing page of your choosing
• Or if you don’t have a landing page, we’ll build you one (micro-site)

Micro-Sites

Technorati also offers a full, turn-key solution that enables you to create destination sites hosted by Technorati on your behalf. These custom-curated sites focus on topics of your choosing and can include the best social media, most current mainstream media and even your brand’s own media.

• Custom skins: your Micro-Site has the look and feel that you designate
• Custom curation: choose the conversational topics you wish to host and choose the social media you’d like to feature
• Editorial control: using our proprietary Editorial Tool Kit, maintain full editorial control over the content that appears on your Micro-Site
• Express yourself: start and maintain your own blogs, vlogs and/or podcasts, and feature these on your Micro-Site
• Community engagement: enable features like voting and commenting to engage the visitors to your site
• Site management: you can choose to set up and maintain your site or Technorati can do this for you according to your own standards

Conversational Solutions for Domains

Technorati can help you to tap into our constantly updating, always changing social media index to enliven your brand’s own website. We provide a direct pipeline from the Technorati indexes to your domain, giving your customers a reason to visit your website again and again. In addition, we can advise you on strategies for building real community on your domain and engaging in a real two-way conversation with your audience. Choose from an array of social media object types to pipe into your own site. Use our Editorial Tool Kit to prevent unwanted or inappropriate media from appearing on your site. Maintain full curatorial and editorial control over your site, or ask Technorati to do this for you according to your own standards.

Start Your Global Conversation

Build community and spread brand loyalty by inviting and moderating global conversations around your brand, while maintaining editorial control at all times. Choose from Conversational Ads, hosted Micro-Site solutions, and Syndication into your own domains. Only Technorati makes it possible, because only Technorati has the most complete and current index of social media on the planet.